
WHY GLASS?

EXPERIENCE
Glass delivers a powerful multi-sensory experience, creating emotional connections with consumers.

TASTE
Glass is the guardian of flavor. Odorless and non-reactive, it preserves taste exactly as intended. When great taste matters, glass makes the difference.
HEALTH
Pure and impermeable, glass protects freshness and quality. It is easy to clean, sterilize, and reuse - an ideal choice for today’s health-conscious consumers. Glass is also the only food-contact material classified as Generally Recognized as Safe (GRAS) by the U.S. FDA.

SUSTAINABILITY
Glass is made from 3 natural ingredients: Sand, Limestone and Soda ash. It also has endless lives: it is 100 percent recyclable, from bottle to bottle, endlessly without loss of quality.

GLASS RECYCLING RATE

EU
74%

US
33%

Vietnam
15%

Malaysia
10%
We are making dedicated efforts to increase the recycled glass rate in Vietnam and Malaysia.
*Reference: Asia Pacific International Spirits & Wine Alliance (APISWA)
WHY DO WE NEED TO RECYCLE GLASS?
Protecting the environment
Recycling glass helps reduce landfill waste and limits soil and water pollution.
Conserving natural resources
Glass is made from sand, soda ash, and limestone. Recycling helps reduce the need for raw material extraction, contributing to the protection of natural ecosystems.
Reducing CO₂ emissions
Using recycled glass (cullet) in production significantly lowers the melting temperature, thereby reducing energy consumption compared to using raw materials. Less energy consumption means lower carbon emissions.
Supporting a circular economy
Recycling is not only an environmental action but also an economic opportunity: it creates jobs, optimizes production costs, and supports sustainable development.
